Social media contests incentivize likes and shares of your content, getting your event in front of more potential attendees.
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The first step in setting up your social media contest is deciding what behavior you want to incentivize. You could choose to encourage engagement on social media, entries to collect email addresses, or creative submissions you can use in your marketing. Here are six ways to structure social media contests:. Click To Tweet.
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As for the prize? Be sure to involve your partners and sponsors as you come up with giveaways to improve your contest without increasing your budget.
A poorly structured social media contest can feel like a waste of time and resources. Here are two tips to keep in mind as you plan your contest. Not only can social media tools help save you time and money , they also take the headache out of having and maintaining a social presence. Contests generate lots of questions and comments on social media which is what you want! The right tool can make it easier to manage. Each social platform has different rules regarding contests.
Your challenge is to decide which of the following goals -- alone or in combination -- you want to accomplish. Keep in mind that it's illegal to require people to make a purchase before entering and that you can't require or even suggest that making a purchase will increase the chances of winning.
Writing the Rules These are governed by a myriad of state and local laws, so always use an experienced legal professional to write official rules and help you with fulfillment requirements. Choosing a Prize The goal here is to choose a prize that will generate attention. The best buzz-worthy items are usually tied to an experience that's fun to share. For example, someone who wins a bike from a bicycle store is more likely to share a story about riding the official Tour-De-France course with a pro cycling coach than a story about going down to the store to pick up their free bike.
Another option is to offer a prize that can be shared among friends, such as event tickets or a party. You can make sure the rules state that friends are only eligible if they officially enter the promotion. Promoting Your Contest or Sweepstakes Leverage your existing website traffic to get initial participants.
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Send e-mail invitations to your opt-in list, mention your promo on social media sites or place advertisements on your site. Use those initial contacts to drive people to your Facebook page or your website to enter. Once you have some initial participants, encourage them to invite their friends, who in turn will invite their friends, and so on. Doing this is easy when you use a service such as Wildfire to take care of the technology behind the scenes.
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Your contest page can be added to your Facebook Fan Page and to your website through this easy-to-use application. Wrapping Up Once you have all your entries, it's time to choose the winner and promote the end of the contest or sweepstakes.
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Of course, make sure you follow your official rules. You should also invite the people who opted in to future communications to see the results and claim a special offer for participating. The door is open. Now, the goal is convert your contestants to customers. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. The table below describes in more detail the data being collected.
Try this six-step plan to attract new prospects to your business. Next Article -- shares Add to Queue. John Arnold.
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Guest Writer. December 1, 4 min read. Opinions expressed by Entrepreneur contributors are their own.